Course / Course Details

Digital Marketing

  • 1+ students
  • 3+ chapters
  • 6+ lectures
  • 1+ quizzes

Course Requirements

The Digital Marketing course is designed to provide students with the essential skills and knowledge needed to excel in the online marketing world. Basic computer skills and an interest in marketing are the only prerequisites for the course. Students will be introduced to key digital marketing tools, such as Google Analytics for website analysis, MailChimp for email marketing campaigns, and WordPress for managing websites. The course covers SEO (Search Engine Optimization) techniques, social media marketing strategies across platforms like Facebook, Instagram, and LinkedIn, and content creation using tools like Canva. By the end of the course, students will be able to create and implement effective digital marketing strategies, analyze online traffic, and optimize campaigns for better reach and engagement.

Course Description

The Digital Marketing course provides an in-depth understanding of online marketing strategies and tools. It covers essential topics such as Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, and Email Campaigns. Students will learn how to leverage platforms like Facebook, Instagram, Google Ads, and LinkedIn to create targeted marketing campaigns. The course also introduces the use of Google Analytics for tracking website traffic, email marketing tools like MailChimp, and SEO techniques to increase search engine visibility. By the end of the course, students will have the skills to implement effective digital marketing campaigns, analyze performance metrics, and drive business growth through online channels.

Course Outcomes

✅ Understand Digital Marketing Fundamentals – Grasp the core principles and strategies of online marketing, including SEO, SEM, and social media marketing. ✅ Implement SEO Techniques – Optimize websites to improve search engine rankings and drive organic traffic. ✅ Leverage Social Media Platforms – Create and manage effective marketing campaigns on platforms like Facebook, Instagram, and LinkedIn. ✅ Create Engaging Content – Develop compelling content for blogs, websites, and social media that resonates with target audiences. ✅ Run Successful Email Marketing Campaigns – Use tools like MailChimp to design and execute effective email campaigns for lead nurturing and conversions. ✅ Analyze Campaign Performance – Utilize Google Analytics and other tools to track and measure the success of digital marketing efforts. ✅ Manage Digital Advertising – Run paid advertising campaigns using platforms like Google Ads and Facebook Ads to drive targeted traffic and increase ROI.

Course Curriculum

1 Welcome to Digital Marketing
5 Min

Welcome to Digital Marketing by AIO Innovation Limited, your gateway to mastering the art and science of online brand growth. At AIO, we blend creativity with strategy to empower businesses in reaching the right audience through digital platforms. In this program, you’ll explore key areas like social media marketing, SEO, content strategy, email campaigns, paid ads, and analytics — all designed to give you a strong foundation in the digital space.

1 if-else in Java
30 Min

Full Detail Description for If-else

2 Introduction to SEO (Search Engine Optimization)
Preview
6 Min

In this lesson, we dive into the core of digital visibility — Search Engine Optimization (SEO). SEO is the process of optimizing your website and content to rank higher on search engines like Google, making it easier for potential customers to find you online.

1 All about loops (for,while,do-while)
30 Min

Full Detail Description for Loops

2 Deploying and Testing App
Preview
30 Min

Full Detail Description for Deploying and Testing App

N/A

1. Exercise File-1
Download
2. Exercise File-2
3. Exercise File-3

Instructor

Nawaz Sharif Saurav

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  • Duration: 10 Hours

  • Lectures: 6 lessons

  • Enrolled: 1 students

  • Category: Digital Marketing

  • Quizzes: 1 Quizzes

  • Language: English

  • Skill Level: Advance

  • Certificate: Certificate of Completion

  • Access Time: Full lifetime access

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